NOA is a field house located in East Cikarang, offering a sharp and bold brand identity inspired by what we call "Culture" - which means Cultivating by Nature. At NOA, the space is thoughtfully designed to spark conversations and foster connections, creating a warm and friendly atmosphere. It serves as a fundamental element of human interaction.
"NOA is a house to ESCAPE the city — within the city."
It's a place for meaningful escapes through gatherings, idea exchanges, and shared experiences. NOA regularly hosts skill-based workshops and knowledge-sharing sessions covering a wide range of topics - from art and design to technology and entrepreneurship providing visitors with opportunities to learn and grow in a creative, supportive environment.
In addition, NOA features Bhavana Farm, an urban farming area where visitors can explore a variety of fresh, green ingredients or dive into sustainable living practices. These activities not only enrich the overall experience but also cultivate a positive, connected community built around shared values and a greener lifestyle.
NOA isn't just a house - it's a refreshing escape from the daily grind and a new lens through which to see the city.
Hover over each element to discover the philosophy behind our monogram—a visual language that fuses creativity and identity.
Symbolizes direction, purpose, and exploration
Connection to the cosmos and infinite possibilities
Represents strength and the journey to the summit
The trinity of experience and mindful connection
Creativity as the core of the identity
Balance between goodness and human nature
Building mutually strengthening relationships
Life in constant motion and growth
Personal and collective development
Sustainability, spiritual awareness, environmental care, and social engagement
Visual characteristics that define the brand aesthetic
Modern, flowing design that stays relevant and adaptive
Typography and verbal communication as powerful identity elements
Symbolizes direction, purpose, and exploration.
Represents strength and the journey to the summit.
Upside (Goodness) & Downside (Human) - balance between virtue and nature.
SIP + SEE + bhavana - the trinity of experience.
Creativity as the core of the identity.
Connection to the cosmos and all the possibilities within it.
Sustainability, spiritual awareness, environmental care.
Building mutually strengthening relationships.
Life in constant motion and growth.
Personal and collective development.
Social engagement and community gatherings.
Mindful connection and inner awareness.
Building meaningful relationships and community bonds.
Artistic yet approachable.
Memorable and visually engaging.
Flowing with the times, staying relevant.
This monogram is more than just a mark—it is a visual language that fuses philosophy, creativity, and identity, forming a living symbol open to multiple interpretations.